Hickenlooper Drops First Broadcast TV, Digital Ad of General Election

“Worth” rejects President Trump’s costly war with Iran, highlights Hickenlooper’s fight to end the war

COLORADO – Today, U.S. Senator John Hickenlooper’s reelection campaign released their first general election ad, “Worth,” to highlight how President Trump’s war with Iran has increased prices and how his opponent believes the war is worth all the cost. In addition to being on air, “Worth” will be up as a streaming and digital ad. 

“Trump’s unwanted and costly war with Iran is fueling the president’s cost-of-living emergency,” said Hickenlooper. “We’re fighting to end this illegal war and provide relief to Americans.”

Watch “Worth” HERE. 

Hickenlooper is a vocal critic of the president’s war with Iran. He’s introduced a War Powers Resolution to direct President Trump to terminate U.S. military hostilities against Iran and has voted repeatedly to end the president’s war.

Hickenlooper is fighting to bring down costs and stop Trump’s cost-of-living emergency. He is working to get Americans refunds from Trump’s illegal tariff-taxes. 

His campaign has raised more than one million each quarter since 2025. His campaign continues to receive strong grassroots support, with more than 80% of donations being $25 or less. 

Read the full transcript of “Worth” below: 

“Farmers have been paying 50% more for fertilizer.

“The price of diesel and gas is the highest in years. All to pay for Trump’s illegal war that’s cost us over $150 billion and far too many lives.  

“We need to lower the cost of energy and healthcare and housing; make life more affordable – not less.

“My opponent said this war is ‘worth all this pain.’

“He’d just be another Senator for Donald Trump. I’m a Senator for Colorado.

“I’m John Hickenlooper, and I approve this message.” 

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